Achieving Commercial Self-Sustainability While Maximising Fan Engagement
Nobody wants a white elephant in the room, especially after it takes years to build and costs hundreds of millions of dollars of taxpayers’ money. It is bad publicity for the city, shows the incompetency of the local government and stadium owners and lowers the value of the surrounding properties.
For instance, Beijing’s USD423m “Bird’s Nest” stadium may have become a tourist attraction, but has been rarely used for anything else. Over in Japan, there is huge opposition over plans to construct Zaha Hadid’s $3.1bn Olympic stadium amid fears that it is over-priced and has a negative impact on the surrounding neighbourhoods. The plan was eventually scrapped.
The keyword here is self-sustainability and stadium planners, owners, operators and event planners are now more focused than ever to generate recurring revenues through robust long-term commercialisation strategies. Maximising fan engagement and experience in an increasingly digital world has also become increasingly important as operators seek ways to bring in the crowd consistently, even on non-match days, with the ultimate aim of converting these footfalls into revenue generators.
Following feedback and demand from the industry, the 2nd Stadiums and Arenas Asia Summit 2018 will focus extensively on these areas, with the main aim of imparting useful strategies on maximizing fan engagement and on implementing useful and cost-effective commercialization strategies for stadium and arena operators in the region.
It will include case-studies from stadium and arena owners in Asia-Pacific, interactive discussions between leading event managers from the region with a host of networking opportunities for all delegates.
Key Topics In 2018 Include:
Striking A Balance Between Investment Into Fan Welfare Vs Revenue Generation
The Cashless Stadium – Why it Matters to Fans and Important to Operators’ Bottomline
Preventing Over-Commercialization of Stadiums – Why Less is Sometimes More Effective
Mobile-first Fan Engagement Strategy
Driving Fan Engagement in a Digital Age - Does a One-Size Strategy Fit All?
Why You CANNOT Miss The Summit
Razor-sharp focus: The only conference to focus exclusively on fan engagement and revenue generation for stadiums and arenas
Learn from market-leaders in the sports entertainment business on how to maximize fan welfare and keep them engaged
Get tips on cost-effective commercialization strategies from event organizers and stadium operators in the region
Examine ways to leverage on technology for revenue maximization and personalize the fan experience
Intimate networking session between stadium operators, owners, event organizers and vendors
Early Confirmed Speakers
Development and Business Expansion Director
Gelora Bung Karno Stadium Management
Perbadanan Stadium Malaysia
Vice President, Business Development
Total Sports Asia
Founder, Chairman, and CEO
Vice President, Asia Pacific
Major League Baseball
Academic Director of the FC Barcelona Master in Football Business and Football Business Development
Johan Cruyff Institute
Chief Financial Officer
Hong Kong Rugby Union
General Manager, Executive Director’s Office
Malaysian Resources Corporation Berhad
Vice President - South East Asia
Total Sports Asia
Senior Director of Venues & Events
Singapore Sports Hub
Application Engineer – Sports Facilities
What Others Have to Say
"The conference brought speakers from different countries and expertise backgrounds. It was great to hear their masterplans were and about their respective legacy."
"The event enriches my knowledge and allows me to gain opportunities."
"This is a very well organized conference."
5 ELEMENTS OF A MODERN STADIUM: Interview with Arup’s Associate Director
Evolution of the Fan
In the age of modern broadcasting technology where the fan can access the game anywhere and anytime he wants
Download Stadiums and Arenas Asia Summit 2018 Brochure