Achieving Commercial Self-Sustainability While Maximising Fan Engagement

Nobody wants a white elephant in the room, especially after it takes years to build and costs hundreds of millions of dollars of taxpayers’ money. It is bad publicity for the city, shows the incompetency of the local government and stadium owners and lowers the value of the surrounding properties.

For instance, Beijing’s USD423m “Bird’s Nest” stadium may have become a tourist attraction, but has been rarely used for anything else. Over in Japan, there is huge opposition over plans to construct Zaha Hadid’s $3.1bn Olympic stadium amid fears that it is over-priced and has a negative impact on the surrounding neighbourhoods. The plan was eventually scrapped.

The keyword here is self-sustainability and stadium planners, owners, operators and event planners are now more focused than ever to generate recurring revenues through robust long-term commercialisation strategies. Maximising fan engagement and experience in an increasingly digital world has also become increasingly important as operators seek ways to bring in the crowd consistently, even on non-match days, with the ultimate aim of converting these footfalls into revenue generators.

Following feedback and demand from the industry, the 2nd Stadiums and Arenas Asia Summit 2018 will focus extensively on these areas, with the main aim of imparting useful strategies on maximizing fan engagement and on implementing useful and cost-effective commercialization strategies for stadium and arena operators in the region.

It will include case-studies from stadium and arena owners in Asia-Pacific, interactive discussions between leading event managers from the region with a host of networking opportunities for all delegates.

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Key Topics In 2018 Include:


Striking A Balance Between Investment Into Fan Welfare Vs Revenue Generation


The Cashless Stadium – Why it Matters to Fans and Important to Operators’ Bottomline


Preventing Over-Commercialization of Stadiums – Why Less is Sometimes More Effective


Mobile-first Fan Engagement Strategy


Driving Fan Engagement in a Digital Age - Does a One-Size Strategy Fit All?

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Why You CANNOT Miss The Summit

Razor-sharp focus: The only conference to focus exclusively on fan engagement and revenue generation for stadiums and arenas

Learn from market-leaders in the sports entertainment business on how to maximize fan welfare and keep them engaged

Get tips on cost-effective commercialization strategies from event organizers and stadium operators in the region

Examine ways to leverage on technology for revenue maximization and personalize the fan experience

Intimate networking session between stadium operators, owners, event organizers and vendors

Early Confirmed Speakers

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