27 - 28 February, 2018
Equarius Hotel, Singapore

Agenda Day 1

8:50 am - 9:00 am Opening Remarks by Chairperson

9:00 am - 9:45 am Shaping Key Operational Strategies To Support Commercial Activities - Sports Hub's Experience

Damian Bush, Senior Director of Venues & Events, Singapore Sports Hub
Having a good commercialization plan is important but of equal significance and what usually makes or breaks a great plan is the effectiveness of the various operational strategies and the team that will execute them. This session will zoom in on some of the key considerations that stadium owners and operators should take note of when formulating operational strategies in order to better facilitate any commercial activities. 
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Damian Bush

Senior Director of Venues & Events
Singapore Sports Hub

9:45 am - 10:30 am It’s Good Sound Business: Concert Grade Audio For Sports Facilities

Tom Williams, Application Engineer – Sports Facilities,L-Acoustics
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Tom Williams

Application Engineer – Sports Facilities
L-Acoustics

10:30 am - 10:40 am Speed Networking

With various stadium owners, operators, event managers, consultants and suppliers from the stadiums and arenas industry gathered in one place, the sea of faces may seem daunting. This focused, 10-minute activity will allow you to connect with other industry professional in a brief, personal and structured format. Use this opportunity to make new contacts, exchange business cards and plan further conversations throughout the next 2 days to maximize your networking opportunities, and have some fun while at it!

10:40 am - 11:00 am Morning Tea & Networking Break

11:00 am - 11:45 am Incorporating Commercial Elements into Existing Stadiums – What’s the Easiest Solution?

Gatot Tetuko, Development and Business Expansion Director,Gelora Bung Karno Stadium Management
Stadiums are no longer just a space where events are held. Nowadays, most stadiums have incorporated some forms of commercial elements like shopping centres or are actively looking for ways to be self-sustainable. While it is easier to incorporate some commercial elements into a new-build stadium or one that is being redeveloped, it might not be economically feasible or commercial viable for some existing stadiums such as those with heritage values or earmarked as a national icon. This session will look at what can be done for such stadiums and determine some of the easiest solutions to generate some revenue from such commercial ventures. 
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Gatot Tetuko

Development and Business Expansion Director
Gelora Bung Karno Stadium Management

In this discussion, stadium owners, operators and event organizers will discuss:
  • Whether it is important to invest into fan welfare and if yes, the size of the investment
  • The potential ROI when investing into fan welfare vs investing in stadium facility upgrades
  • Whether it is possible to maximize revenue generation by balancing investment into fan welfare and facility upgrades and maintenance
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Gatot Tetuko

Development and Business Expansion Director
Gelora Bung Karno Stadium Management

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David Greaves

Chief Financial Officer
Hong Kong Rugby Union

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Azman Fahmi

CEO
Perbadanan Stadium Malaysia

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Andrew Colling

Vice-President
HKS

12:30 pm - 1:30 pm Lunch & Networking Break

1:30 pm - 2:15 pm Case-Study – Understanding the Crucial Role of an Event Organizer in Planning, Constructing and Running of the New Kai Tak Stadium Project

David Greaves, Chief Financial Officer,Hong Kong Rugby Union

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David Greaves

Chief Financial Officer
Hong Kong Rugby Union

2:15 pm - 3:00 pm Selling Naming Rights To Venues In KL Sports City And Why It Is A Commercially Effective Strategy

Azman Fahmi, CEO,Perbadanan Stadium Malaysia
The new Kuala Lumpur Sports City (KLSC), or formerly known as Bukit Jalil National Sports Complex, is set to be one of the most iconic and distinctive international sporting and entertainment centre in Asia. One of the venues, the Putra Indoor Stadium, was rebranded Axiata Arena in early 2017 in what was Malaysia's first corporate stadium naming rights partnership between Axiata Group Berhad and Perbadanan Stadium Malaysia (PSM). This session will look at the decision-making factors that went into the sponsorship agreement and why it is a commercially effective strategy moving forward.
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Azman Fahmi

CEO
Perbadanan Stadium Malaysia

3:00 pm - 3:30 pm Afternoon Tea & Networking Break

3:30 pm - 4:15 pm Rejuvenation of KL Sports City – Perspective from Project’s Master Developer and Builder

Datuk S. Nalgunalingam, General Manager, Executive Director’s Office,Malaysian Resources Corporation Berhad
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Datuk S. Nalgunalingam

General Manager, Executive Director’s Office
Malaysian Resources Corporation Berhad

4:15 pm - 5:00 pm Effective Scheduling – How Proper Event Planning can Generate Maximum Commercial Revenues without Overburdening Venue Infrastructure

Ed Sanderson, Vice President, Business Development,Total Sports Asia
Stadium operators and event management companies are always trying to cramp in as many events as possible in order to maximize revenue. However, careful planning needs to be done to make sure that the stadium infrastructure is not over-burdened. For instance, the pitch must be able to rest and recuperate while there must be enough time set aside to prepare the various temporary structures, etc. This session look into effective scheduling and what organisers can do to minimize any down-time without affecting the pitch and other infrastructure. 
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Ed Sanderson

Vice President, Business Development
Total Sports Asia

5:50 pm - 6:00 pm Closing Remarks by Chairperson & End of Day 1