25 - 28 February, 2019
Singapore

Conference Day 2

Driving Operational Profitability –Success Stories

8:50 am - 9:00 am Opening Remarks by Chairperson

Andrew Colling - Vice-President, HKS
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Andrew Colling

Vice-President
HKS

9:00 am - 9:40 am Case Study: Increasing The Occupancy Rate And Revenue For Sports Facilities By Involving Sports Communities

Alistair Edwards - Sports Director, Johor Southern Tigers(Sultan Ibrahim Larkin Stadium)
·         Boosting your local sports market by organizing high-end events
·         Designing sustainable partnership model between stadiums, sports clubs, other local communities to achieve long term profitability
·         Leveraging on the latest cloud-based system and data analytics tool to increase the occupancy rate
·         Upgrading the infrastructure around the stadium to build up a sustainable project
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Alistair Edwards

Sports Director
Johor Southern Tigers(Sultan Ibrahim Larkin Stadium)

9:40 am - 10:20 am Case Study: How Singapore Sports Hub Achieve Profitability through Integrated Commercial Development

Jin Teik OON - CEO, Singapore Sports Hub
·         Partnering with multiple agencies to offer a comprehensive and diverse range of services
·         Designing eco-sustainable project for long term development
·         Roadmap of achieving higher ROI by building multi-purpose stadium for the society
 
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Jin Teik OON

CEO
Singapore Sports Hub

10:20 am - 11:00 am Russia Winter Olympic (Sochi) and World Cup (2018) Case Study: Operating Your Stadiums for long-term Profitability By Building Up A Sustainable Local Sports Market

Mikhail Azarkh - Head of Unit (Competition and Venue Management), 2018 FIFA World Cup Russia
·         Delivering a project within the budget and timeframe
·         Designing sustainable partnership model between stadiums, sports clubs, other local communities and government agencies to achieve long term profitability
·         Leveraging on the latest cloud-based system and data analytics tools to increase the occupancy rate and general interaction between involved parties
·         Upgrading the infrastructure around the stadium to build up a sustainable project
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Mikhail Azarkh

Head of Unit (Competition and Venue Management)
2018 FIFA World Cup Russia

11:00 am - 11:15 am Speed Networking


11:15 am - 11:45 am Morning Tea & Networking Break

Delegates will get the opportunity to select 2 topics, each led by an expert for a 40 minutes discussion. Discussion groups are deliberately kept small size of 10 people to ensure that all delegates get the opportunity to ask their most pressing questions, thereby guaranteeing a perfectly tailored experience.

Interactive Roundtable Discussions

11:45 am - 1:05 pm 1 Driving OPEX – Key Challenges and Opportunities

-Creating an sustainable eco-system with government body, contractor, architect, stadium owners, financial sponsors, local sports community, fans & customers
-Commercializing new stadiums from the beginning for long-term profitability

11:45 am - 1:05 pm 2 New Sources to Increase Revenue by integrating Inside and Outside of Stadiums

-Decrease your turnaround time to generate more revenue
-Diversify your marketing channel to tap into larger group of audience

11:45 am - 1:05 pm 3 Winning the Hearts and Wallets of Millennial

-Content development, using social engagement as a mechanism to identify and grow its fan base
-Engagement throughout the fan journey

11:45 am - 1:05 pm 4 Effective Marketing Channels to Maximize Brand Awareness

-Cooperating with international/local marketing channels to promoting your stadium
-Sharing the great examples of cost-effective marketing activity

1:05 pm - 2:05 pm Lunch & Networking Break

2:05 pm - 2:45 pm Case Study: Boosting Local Sports Market by Successfully Organizing Large-scale Events

Gatot Tetuko - Development and Business Expansion Director, Gelora Bung Karno Stadium Management
 ·         Key takeaways from the just-finished Asian Games
·         Key challenges of operations after the main event?
·         Understanding the future strategy and potential partnership at Indonesia stadia market
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Gatot Tetuko

Development and Business Expansion Director
Gelora Bung Karno Stadium Management

·         Understanding the E-sports and its impact
·         Developing your design and operation strategy to expand the partnership with E-sports companies
·         Converting traditional stadiums and arenas to cater for E-sports event to generate more revenue
 
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Andrew Cooke

Director - Security Operations
International Centre for Sport Security (ICSS)

3:25 pm - 4:05 pm Panel Discussion: Incorporating the Future Trends into Stadium’s Development

Mitch Seeto - Director of Major Events & Projects, Singapore Sports Hub
Simon Tan - Director, Consumer Business, APAC South, Nvidia
  •  Public-Private-Partnership:how to achieve win-win situation
  • Opportunity VS Risk: how to achieve higher ROI and profound social influence at the same time
  • Upgrading your stadium to be smart
  • Converting traditional stadiums and arenas to cater for E-sports event to generate more revenue
  • Moving beyond traditional fan engagement, what opportunity can future digital fan marketing bring to you?
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Mitch Seeto

Director of Major Events & Projects
Singapore Sports Hub

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Simon Tan

Director, Consumer Business, APAC South
Nvidia

4:05 pm - 4:10 pm Closing Remarks from Chairperson & End of Conferene