Agenda Day 2
9:00 am - 9:45 am Leveraging on a Mobile-first Strategy for a Robust Digital Fan Engagement ExperienceChatri Sityodtong - Founder, Chairman, and CEO ONE Championship
More than 44% of the world’s population had access to the internet in 2016 and out of this figure, around 2 billion people used mobile devices as the primary means of accessing the internet. They use their mobile devices to get unprecedented access to their favorite club, make purchases, share live updates and to increase their level of interaction. Companies that fail to embrace the mobile revolution run the risk of being distant from their fans. This session will show why it is crucial for organizers to have a robust mobile-first strategy and how to use this tool to develop insights, deepen customer relationships and be more effective at personalizing offers.
Chatri SityodtongFounder, Chairman, and CEO
9:45 am - 10:30 am Rewarding Fan Loyalty and Why it Matters to the Bottom-lineDr. Oliver Seitz - Academic Director of the FC Barcelona Master in Football Business and Football Business Development Johan Cruyff Institute
Forbes magazine reported that the cost of acquiring new customers is five times more expensive than retaining existing ones. As such, finding ways to keep current consumers coming back is much more cost-effective than constantly marketing to new customers. Loyalty programs are designed to encourage loyalty to a business, which in turn, results in increased revenue with continued patronage. This session will look at why rewarding fan loyalty is good for bottom-line, especially in today’s hyper-connected world where fans are not shy to share opinions on the various social media platforms, and how to turn fans into positive influencers that will help generate revenue.
Dr. Oliver SeitzAcademic Director of the FC Barcelona Master in Football Business and Football Business Development
Johan Cruyff Institute
10:30 am - 11:00 am Morning Tea & Networking Break
Interactive Discussion Groups
11:00 am - 12:00 pm Topic 1: Planning an Optimal Activity Mix to Maximize Revenue GenerationEdy Fathullah - Vice President - South East Asia Total Sports Asia
Having a proper activity mix is crucial to stadiums owners and operators who are looking to maximize revenue. This topic will discuss some of the key considerations when planning the various events and activities to be held at their stadiums and arenas in order to maximize potential revenue generation.
11:00 am - 12:00 pm Topic 2: Ensuring Venue Security Without Compromising the Fan ExperienceTimmy Setiawan - President Director PT Unitri Cipta
Ensuring a safe environment where fans do not have to think about security is of paramount importance if organisers want to attract fans to leave the comforts of their homes and soak in the atmosphere in person. This topic will discuss the various ways to ensure fan security without compromising on the fan experience.
11:00 am - 12:00 pm Topic 3: Influencing Fans’ Behavior Through Technology and Social CuesRaphael Hartman - Head Of Marketing PT. Liga Indonesia Baru
This topic will examine how event organisers can leverage on fans’ social media engagement and digital content consumption patterns in order to create a distinct and personalized story with the ultimate aim of creating truly engaged fans who feel that they are a part of the game-day experience.
Raphael HartmanHead Of Marketing
PT. Liga Indonesia Baru
12:00 pm - 1:00 pm Lunch & Networking Break
1:00 pm - 1:45 pm Fan Engagement Strategies – What PSSI Did Right and What Can Other Associations Learn from UsMarsal Masita - Deputy General Secretary Football Association of Indonesia (PSSI)
1:45 pm - 2:30 pm Engaging Customers: Inside and Outside the StadiumJim Small - Vice President, Asia Pacific Major League Baseball
Customer engagement does not stop when they leave a stadium or an event. To build a life-long and successful relationship, it is crucial that organisers continue to engage fans as much as possible. This session will look at some of the fan engagement initiatives that several Major League Baseball clubs in the United States have implemented to maximize their interaction with their supporters, including looking at social media cues and digital media consumption patterns.
Jim SmallVice President, Asia Pacific
Major League Baseball