9:00 am - 12:00 pm Upgrade to A Smart and Connected StadiumMark Thomas - Managing Director, Serviceworks Group Ltd
IoT plays a critical role in stadium industry while digital world is coming on board. With initiatives of smart stadium, your infrastructure needs to be updated, audience needs to be engaged throughout the fan journey, your staff needs to be upskilling for digital solution etc. this workshop helps you to learn the exact strategy design and execution to transform to be next-generation stadium.
§ Understanding different layers (technology infrastructure, technology service, experience layer) of a smart stadium
§ Achieving scalability and flexibility at the same time to increase the effectiveness of technology implementation
§ Focusing on data security to protect yourself from data breach
§ Increasing ROI of technology implementation
Mark ThomasManaging Director
Serviceworks Group Ltd
1:00 pm - 4:00 pm Omni-Channel Marketing Campaigns To Engage Fans
With the continuous advancement in technology, fans are now more exposed to various media and channels and have more choices compared to a decade ago. This workshop will look at the various channels now available for fans and analyze them to see how stadium operators, owners and event organizers can leverage on these new technologies to identify which channels are best-suited for their events.
§ Enhancing fan experience by partnering with social media marketing channels like Wechat, Sina Weibo, Douyin, Line, Facebook etc
§ Identifying the key/critical situation for fan engagement to improve the customer experience effectively
§ Understand where and which platform are your customer based and provide targeted marketing content