To improve the stadium, investors need to minimise the inconveniences people associate with visiting one, while adding rich experiences they can’t get from watching a TV.
But that’s not all. Stadiums need to reinvent themselves to maximise profitability and sustainable growth. They need to be versatile for differing events while adopting new technologies. In this ebook we explore how stadiums become profitable.
How do you convince audiences to leave the comfort of their home entertainment systems to battle with the masses at stadiums, to fight for a parking spot, to spend time in long queues? The rise of smart stadiums could counter this challenge facing the modern sports arena. Tech is at the forefront of minds when designing new stadiums. In this report we examine:
· How smart stadiums will improve the customer experience
· The infrastructure necessary to create the stadium of the future
· What plans Qatar World Cup Stadiums are working on for the 2022 FIFA World Cup
Undertaking a redevelopment of a stadium is a major task, and without proper management, cost and budget estimates may spiral upwards with additional fees, requirements and unexpected costs.
In this article, we examine some key considerations for stadium operators, in keeping costs low, while not compromising on the quality of the stadium experience.
Stadiums are a major focal point of any community or city and usually attract millions of visitors each year. As such, stadium and fan security cannot be taken lightly, especially as these security threats can come in various forms and any lapse from any of the various stakeholders could cause a major catastrophe that can result in the loss of life and millions in property damages.
In this article, we look at the challenges facing stadium operators in finding a balance between improving fan security while maintaining a good fan experience.
2017 is already proving to be a pivotal year for the construction of advanced stadiums around the world as leading nations rapidly increase their investment in sporting infrastructure. Download our global stadium project roundup to understand the key design and development trends being utilised in the widening range of stadium constructions, including the use of modular seating capacity, advanced temperature controls and various sustainability-focused technologies.
Failed legacy programmes can lead to rampant operational losses, ongoing city debt and inefficiencies of adhoc facility usage for the host country. Download this exclusive whitepaper on 'Maintaining Legacy' which highlights some of the most renowned stadiums in the world that were left deserted and the key reasons behind their failure.
In this presentation, Chris Dite, Associate Director, Sports Venue Design at Arup explores:
- Designing socially and commercial sustainable venues
- Global stadium design best practice
- Stadium impact in regards to broader community and population
BAS SCHNATER works for Dutch Premier League club AZ Alkmaar where he oversees fan engagement and database marketing. We sit down with him to discuss top tips on how they are driving fan engagement.
Stadiums as well as the sports industry need to be careful when striking the balance between effective commercialisation and over-doing it. A couple of years back Mark Perryman wrote in the UK newspaper The Guardian about the how the latest TV rights deal between Sky/BT and the Premier League worked out at £10m a game and that “the relentless commercialisation of the Premier League has destroyed the values that made it attractive to investors in the first place – and done nothing for sport.” How far is too far for sport commercialisation? How do you achieve recurring revenue but also maintain the focus on what the fans want – the sports.
As stadium operators compete with home entertainment and spectator options, they are required to invest more heavily in creating an unforgettable fan experience which cannot be replicated at home. Download our report into the areas of emerging technologies that will revolutionise the way next-generation stadia will look and feel, including: stadium connectivity and fan-focused applications, automatic ticketing, seating innovations, modular infrastructure, advanced security solutions, HVAC technologies and pitch maintenance solutions.