Nobody wants an unused stadium, especially after it takes years to build and costs hundreds of millions of dollars of taxpayers’ money. It is bad publicity for the city, shows the incompetency of the local government and stadium owners and lowers the value of the surrounding properties.
The keyword here is self-sustainability and stadium planners, owners, operators and event planners are now more focused than ever to generate recurring revenues through robust long-term commercialisation strategies. Maximising fan engagement and experience in an increasingly digital world has also become increasingly important as operators seek ways to bring in the crowd consistently, even on non-match days, with the ultimate aim of converting these footfalls into revenue generators.
Taking place on 27 - 28 February 2018 in Singapore, the 2nd Stadiums and Arenas Asia Summit 2018 will focus extensively on these areas, with the main aim of imparting useful strategies on maximizing fan engagement and on implementing useful and cost-effective commercialization strategies for stadium and arena operators in the region.
1. Striking A Balance Between Investment Into Fan Welfare Vs Revenue Generation
2. The Cashless Stadium – Why it Matters to Fans and Important to Operators’ Bottomline
3. Preventing Over-Commercialization of Stadiums – Why Less is Sometimes More Effective
4. Mobile-first Fan Engagement Strategy
5. Driving Fan Engagement in a Digital Age - Does a One-Size Strategy Fit All?