Conference Day 1 - 21 March 2017

08:00 AM - 08:45 AM Registration & welcome coffee

08:45 AM - 09:00 AM Opening remarks by conference chairman

Andrew James, Senior Principal, Populous


Andrew James

Senior Principal

9:00 AM - 9:40 AM Identifying opportunities, attracting investments and analyzing the impact of infrastructure developments in Indonesia

Richard van der Schaar, Managing Director, Indonesia-Investments
  • Understanding the economic pillars of Indonesia – domestic consumption, commodities/export and public/private sector investment, including the government’s targets for foreign direct investment
  • Breakdown of the government’s infrastructure growth plans, including identification of landmark that can act as a catalyst of community integration
  • Understanding the role of the private sector in Indonesia's infrastructure development program
  • Case-study on the impact of infrastructure development on the local economy
  • Investment opportunities in surrounding infrastructure such as township, transportation, housing, retail and exhibitions and how it should be financed


Richard van der Schaar

Managing Director

9:40 AM - 10:20 AM Getting Davao City ready for the 2019 Southeast Asian (SEA) Games

Michael Denton Aportadera, Officer-in-Charge, Sports Development Division, Davao City Mayor's Office
  • Why Davao City is a great destination to invest in stadiums and arenas
  • Overview of the existing sporting infrastructure in Davao City and the facilities and investment needed to get it ready to host a major regional sporting event
  • Identifying potential challenges facing potential investors in stadiums and arenas infrastructure and effective ways to overcome them
  • Identifying major investment opportunities in stadiums and arenas in Davao City


Michael Denton Aportadera

Officer-in-Charge, Sports Development Division
Davao City Mayor's Office

10:30 AM - 11:00 AM Morning coffee & networking session

11:00 AM - 11:40 AM Case study: Implementing a 25-year financially sustainable business plan – The Singapore Sports Hub experience

Oon Jin Teik, Chief Operating Officer, Singapore Sports Hub
  • Overview of SportsHub’s commercial strategy and some of the major operating challenges faced during its implementation
  • How SportsHub is ensuring the project’s financial sustainability over a 25-year period
  • The existing commercial and economical landscape and how to adapt to a fluid industry
  • The importance of selecting the correct working partners and how to work with various stakeholders to ensure project sustainability


Oon Jin Teik

Chief Operating Officer
Singapore Sports Hub

11:40 AM - 12:20 PM Industry Thought Leadership Presentation by L-Acoustics

Julien Laval, Application Engineer, Install, L-Acoustics
  • Enhancing fan experience through the use of professional audio systems
  • Case study 1: Installation of a multi-zonable audio system at University of Utah's 15,000 seater Huntsman Centre Arena
  • Case Study 2: Providing a world-class stadium atmosphere at University of Phoenix Stadium through the use of state-of the art audio technology


Julien Laval

Application Engineer, Install

12:20 PM - 1:00 PM Maintaining A Perfect Stadium Turf In Hot And Humid Asia

Erik Kinlon, General Manager – Business Development & Marketing, HG Sports Turf
  • Various types of turf systems available for Stadia
  • Delivering Stadia pitches in the Asian Region
  • Commercial consideration – balancing turf quality and performance with the multifunctional needs of the stadium
  • Maintaining existing turf – how to keep turf from being worn out due to overuse


Erik Kinlon

General Manager – Business Development & Marketing
HG Sports Turf

1:00 PM - 2:00 PM Networking lunch

2:00 PM - 2:40 PM New build project update: Building an integrated sports complex for the 2020 Indonesia National Games in Papua

Timmy Setiawan, President Director, PT Unitri Cipta
  • Overview of the existing infrastructure in Papua and how the project will accelerate the development of infrastructure, human resources, sports performance and social solidarity
  • Construction updates on the various types of sporting facilities being planned – a 42,000 capacity stadium, tennis courts and arenas for cycling, archery, shooting, baseball, bowling and golf
  • Integrating shopping facilities into the project to achieve financial sustainability
  • Major design considerations for the project and how to ensure the project is built on time and within budget


Timmy Setiawan

President Director
PT Unitri Cipta

2:40 PM - 3:20 PM Case study: Mall of Asia Arena’s successful integration with commercial facilities

Edgar Tejerero, President, SM Lifestyle Entertainment
  • Overview of Mall of Asia Arena’s commercial operations and its contribution to the company’s bottom-line over the past three years
  • Identifying the top three best practices in the Mall of Asia Arena’s commercialization strategy
  • Proven methods of integrating Asia’s favourite activities (F&B and shopping) into the arena’s operations
  • Enhancing fans’ viewership experience through the adoption of the latest technology and quality furnishings such as Robbins flooring, LED ribbon boards, CCTV cameras and eight-sided centre-hung scoreboards


Edgar Tejerero

SM Lifestyle Entertainment

3:20 PM - 4:00 PM Afternoon coffee and networking session

4:00 PM - 4:40 PM Case-study: Insights into Borussia Dortmund's highly successful fan engagement strategy

Suresh Letchmanan, Managing Director, BVB Asia Pacific Pte Ltd
  • Understanding the culture and history of Borussia Dortmund (BVB) and how it influences the club’s fan engagement strategy
  • Overview of the club’s 80,000 capacity Signal Iduna Stadium and the various marketing and activities in place to attract fans during both match days and off-peak periods
  • Breakdown of the various fan engagement strategies in place for fans in Asia-Pacific, including Singapore and Indonesia


Suresh Letchmanan

Managing Director
BVB Asia Pacific Pte Ltd

4:40 PM - 5:20 PM Understanding the need for a one-stop ticketing solution and how it will influence operations, security and fan management

Dirk Sass, CEO-Asia, SeatAdvisor Sdn Bhd
  • Overview of the concept of one-stop ticketing and how to implement it successfully in stadiums and arenas
  • Breakdown of the various payment gateways and service levels for ticket buyers, including ticketing outlets and ticket distribution
  • Determining whether a venue needs to invest in its own ticketing system and the various pros and cons


Dirk Sass

SeatAdvisor Sdn Bhd

5:20 PM - 6:00 PM Case-study: Implementing an effective crowd management system at the Philippine Arena - the world’s largest indoor arena

Enrile Teodoro, Operations Manager, Maligaya Development Corporation
  • Examples of security measures in place to secure the stadium and crowd
  • Top concerns when handling crowds of more than 50,000 in an indoor multi-purpose arena and ways to address them
  • Working with various sub-contractors and stakeholders to effectively manage vehicles, carparks and other forms of public transportation
  • Best practices to effectively and efficiently manage crowd movements


Enrile Teodoro

Operations Manager
Maligaya Development Corporation

6:00 PM - 6:01 PM End of Day 1