Conference Day 2 - 22 March 2017

08:00 AM - 08:45 AM Morning coffee

08:45 AM - 09:00 AM Opening remarks by conference chairman

Andrew James, Senior Principal, Populous


Andrew James

Senior Principal

9:00 AM - 9:40 AM Case study – Upgrading Indonesia’s national heritage icon Gelora Bung Karno Stadium for Asian Games 2018

Gatot Tetuko, Development and Business Expansion Director, Gelora Bung Karno Stadium Management
  • Progress updates on the various facilities being added or upgraded to world-class standards including the main stadium, tennis courts, swimming pool and basketball court
  • Major design restrictions for the Gelora Bung Karno Stadium rejuvenation project due to its cultural heritage icon status and ways they are being addressed
  • Putting in place a sustainable commercialization strategy while taking into consideration Gelora Bung Karno Stadium’s national heritage icon status
  • Putting in place a proper project timeline to ensure all upgrading works are completed on time for Asian Games 2018 and within budget


Gatot Tetuko

Development and Business Expansion Director
Gelora Bung Karno Stadium Management

9:40 AM - 10:20 AM Case study - Redeveloping Malaysia’s Bukit Jalil National Sports Complex into a world-class sports city

Azman Fahmi, CEO, Perbadanan Stadium Malaysia
  • Progress update on Phase 1 of the stadium redevelopment project which includes rejuvenating the main stadium, upgrading Stadium Putra, the National Aquatic Centre and National Hockey Stadium
  • Timeline for Phase 2 of the upgrading project and an overview of the facilities to be added: a high-performance sports training facilities, a sports rehabilitation science centre, youth park, public sports facilities, sports museum, youth hostel, convention centre and a sports-focused retail mall
  • Overview of new technologies being installed: Wi-Fi, CCTVs, LED floodlights, high-definition screens
  • Some important considerations when redeveloping a recently built national stadium
  • Developing Bukit Jalil as a sporting township with the stadium as the community centerpiece


Azman Fahmi

Perbadanan Stadium Malaysia

10:30 AM - 11:10 AM Morning coffee & networking session

11:00 AM - 11:40 AM Reducing stadiums and arenas’ redevelopment costs by utilising temporary structures for sporting events

Andrew James, Senior Principal, Populous
  • The various types of temporary structures available and how they can help to reduce redevelopment costs of existing stadiums and arenas
  • Meeting tight redevelopment deadlines by incorporating the use of temporary structures such as sporting arenas
  • Practical possible implementation of temporary structures for the upcoming regional sporting events such as Asian Games 2018 and SEA Games 2017 and SEA Games 2019


Andrew James

Senior Principal

11:40 AM - 12:20 PM Effectiveness of temporary overlay structures and bespoke rigging systems in converting sporting venues into true multi-use arenas

Roger Barrett, Special Projects Director, Star Events Ltd
  • Assessing the potential revenue gains from using temporary structures in stadium and arena developments
  • Maximizing stadium and arena utilization and commercial sustainability through the use of temporary structures
  • Analysing the impact of bespoke rigging systems on fan experience and operational costs


Roger Barrett

Special Projects Director
Star Events Ltd

12:20 PM - 1:00 PM Implementing an integrated approach to stadium & arena design and construction and its impact on costs, maintenance and operations

Jessica Wu, General Manager of International Business , Zhejiang Dafeng Industry Co. Ltd Andrew Colling , Vice President – Sport and Entertainment – Asia Pacific and Greater China, HKS Inc
  • Capturing practical solutions for cost-effective stadium & arena project construction and management within the Project Brief
  • Understanding the benefits of an integrated and collaborative approach to stadium & arena design
  • Macau Arena as case study on cost-saving measures through an integrated turn-key solution


Jessica Wu

General Manager of International Business
Zhejiang Dafeng Industry Co. Ltd

Andrew Colling

Vice President – Sport and Entertainment – Asia Pacific and Greater China

1:00 PM - 2:00 PM Networking lunch

2:00 PM - 2:40 PM Understanding the major considerations when adopting new commercialization strategies for stadiums & arenas

Ed Sanderson, Vice President, Business Development, Total Sports Asia
  • Identifying a stadium’s USP(unique selling point) and competitive advantage
  • Identifying suitable opportunities for monetization
  • Overview of some of the common Western stadium commercialization strategies
  • Adapting commercial strategies for implementation in Asian stadiums and arenas


Ed Sanderson

Vice President, Business Development
Total Sports Asia

2:40 PM - 3:20 PM Attaining project financing for stadiums and arenas and determining the best operating models to ensure financial sustainability

James Harris, Partner, Jones Day
  • Relevance of project financing for stadium development and how it will impact a project’s financial sustainability
  • Identifying and understanding key factors that project financiers look out for when determining the suitability of a project for financing
  • Legal considerations /obstacles to infrastructure project financing in Asia and how to successfully navigate them


James Harris

Jones Day

3:20 PM - 4:00 PM Afternoon coffee and networking session

4:00 PM - 5:00 PM Interactive Roundtable Discussion: Assessing The Impact of Fan Experience, Design, Security and Processes On Stadium and Arena Development in Southeast Asia

In this inter-industry dialogue, delegates from various key stakeholders will engage in roundtable discussions comprising 8-10 members for an in-depth dialogue into four of the most important issues affecting the stadiums industry. Each discussion group will take place concurrently, with the tables rotating every 20 minutes. Delegates will have the opportunity to engage in three out of four discussion groups over the course of the session.

4:00 PM - 5:00 PM Table 1: Fan Experience

This session will discuss some of the most innovative and effective strategies and solutions to enhance fan experience in stadiums and arenas.

4:00 PM - 5:00 PM Table 2: Iconic vs Efficient Stadium Design

This session will explore the various factors that needs be considered when deciding on whether to adopt an iconic or efficient design for new stadiums.

4:00 PM - 5:00 PM Table 3: Stadium Security

This session will discuss the most suitable, cost-effective and proven security initiatives that could be implemented in stadiums and arenas.

4:00 PM - 5:00 PM Table 4: Stadium upgrade and refurbishment

This session will explore the best approach to stadium refurbishment projects and the various construction and upgrading options available.

5:00 PM - 5:41 PM Closing remarks from chairman and end of conference

Andrew James, Senior Principal, Populous

Andrew James

Senior Principal