27 - 28 February, 2018
Equarius Hotel, Singapore

Azman Fahmi

CEO
Perbadanan Stadium Malaysia

Carrying over 15 years of successful experience in Sports Marketing, Branding, Events Management and Operational Leadership, Azman is a dynamic, results-oriented leader with a solid track record of performance in high pace organisations across various industries such as Broadcasting, Telecommunications, IT and Banking. Coupled with a skilful situational analysis and team approach to drive organizational improvements and implementation of best practices among team members, Azman and PSM team is ready to embark on the challenges to regenerate and commercialise Bukit Jalil Sports Complex into KL Sports City. 



11:45 AM Interactive Panel Discussion: Striking A Balance Between Investment Into Fan Welfare Vs Revenue Generation

In this discussion, stadium owners, operators and event organizers will discuss:
  • Whether it is important to invest into fan welfare and if yes, the size of the investment
  • The potential ROI when investing into fan welfare vs investing in stadium facility upgrades
  • Whether it is possible to maximize revenue generation by balancing investment into fan welfare and facility upgrades and maintenance

2:15 PM Selling Naming Rights To Venues In KL Sports City And Why It Is A Commercially Effective Strategy

The new Kuala Lumpur Sports City (KLSC), or formerly known as Bukit Jalil National Sports Complex, is set to be one of the most iconic and distinctive international sporting and entertainment centre in Asia. One of the venues, the Putra Indoor Stadium, was rebranded Axiata Arena in early 2017 in what was Malaysia's first corporate stadium naming rights partnership between Axiata Group Berhad and Perbadanan Stadium Malaysia (PSM). This session will look at the decision-making factors that went into the sponsorship agreement and why it is a commercially effective strategy moving forward.


Check out the incredible speaker line-up to see who will be joining Azman.

Download The Latest Agenda