Perbadanan Stadium Malaysia
11:45 AM Interactive Panel Discussion: Striking A Balance Between Investment Into Fan Welfare Vs Revenue Generation
In this discussion, stadium owners, operators and event organizers will discuss:
- Whether it is important to invest into fan welfare and if yes, the size of the investment
- The potential ROI when investing into fan welfare vs investing in stadium facility upgrades
- Whether it is possible to maximize revenue generation by balancing investment into fan welfare and facility upgrades and maintenance
2:15 PM Selling Naming Rights To Venues In KL Sports City And Why It Is A Commercially Effective Strategy
The new Kuala Lumpur Sports City (KLSC), or formerly known as Bukit Jalil National Sports Complex, is set to be one of the most iconic and distinctive international sporting and entertainment centre in Asia. One of the venues, the Putra Indoor Stadium, was rebranded Axiata Arena in early 2017 in what was Malaysia's first corporate stadium naming rights partnership between Axiata Group Berhad and Perbadanan Stadium Malaysia (PSM). This session will look at the decision-making factors that went into the sponsorship agreement and why it is a commercially effective strategy moving forward.