Founder, Chairman, and CEO
More than 44% of the world’s population had access to the internet in 2016 and out of this figure, around 2 billion people used mobile devices as the primary means of accessing the internet. They use their mobile devices to get unprecedented access to their favorite club, make purchases, share live updates and to increase their level of interaction. Companies that fail to embrace the mobile revolution run the risk of being distant from their fans. This session will show why it is crucial for organizers to have a robust mobile-first strategy and how to use this tool to develop insights, deepen customer relationships and be more effective at personalizing offers.