27 - 28 February, 2018
Equarius Hotel, Singapore

Dr. Oliver Seitz

Academic Director of the FC Barcelona Master in Football Business and Football Business Development
Johan Cruyff Institute

Dr Oliver Seitz is the Academic Director of the Master in Football Business in partnership with FC Barcelona by Johan Cruyff Institute and Football Business Development at the Johan Cruyff Institute, where he leads the projects in consultancy for clubs and other organizations. Before joining the Institute, Dr Seitz worked as a consultant and as a lecturer in Football Business at the UCFB in London in partnership with The FA. Prior to moving to London, he lived in Brazil, working as the Head of Marketing of Jacquet Brossard, a French multinational consumer goods company, and previously as Head of Marketing of Coritiba Football Club, where, in 2012, he was awarded the Best Overseas Marketing Campaign by the FC Business Awards in London. Dr Seitz holds a PhD in Football Business from the University of Liverpool.


9:45 AM Rewarding Fan Loyalty and Why it Matters to the Bottom-line

Forbes magazine reported that the cost of acquiring new customers is five times more expensive than retaining existing ones. As such, finding ways to keep current consumers coming back is much more cost-effective than constantly marketing to new customers. Loyalty programs are designed to encourage loyalty to a business, which in turn, results in increased revenue with continued patronage. This session will look at why rewarding fan loyalty is good for bottom-line, especially in today’s hyper-connected world where fans are not shy to share opinions on the various social media platforms, and how to turn fans into positive influencers that will help generate revenue.

Check out the incredible speaker line-up to see who will be joining Dr. Oliver .

Download The Latest Agenda