Dr. Oliver Seitz
Academic Director of the FC Barcelona Master in Football Business and Football Business Development
Johan Cruyff Institute
Forbes magazine reported that the cost of acquiring new customers is five times more expensive than retaining existing ones. As such, finding ways to keep current consumers coming back is much more cost-effective than constantly marketing to new customers. Loyalty programs are designed to encourage loyalty to a business, which in turn, results in increased revenue with continued patronage. This session will look at why rewarding fan loyalty is good for bottom-line, especially in today’s hyper-connected world where fans are not shy to share opinions on the various social media platforms, and how to turn fans into positive influencers that will help generate revenue.