27 - 28 February, 2018
Equarius Hotel, Singapore

Jim Small

Vice President, Asia Pacific
Major League Baseball

As Major League Baseball’s Vice President - Asia Pacific, Jim Small is responsible for the league’s business efforts throughout the region.  Overseeing offices and personnel in Japan, Korea, China, Taiwan and Australia his duties include leading MLB’s sponsorship and media sales, events, baseball development, communications and corporate responsibility initiatives.

Since establishing MLB’s first Asia office in Tokyo 13 years ago, Small has been responsible for MLB’s ever increasing footprint in the region. In the past 10 years MLB has seen a 400% growth in the value of its media rights in Japan; played regular season and exhibition baseball games in Tokyo, Osaka, Beijing, Taipei and Sydney; and established a business in China that boasts more than 10 million unique program participants, the regular broadcasting of MLB games across terrestrial, satellite and digital platforms and the development of Chinese professional baseball players.

Additionally, Small has helped develop, position and operate the World Baseball Classic - the sport’s premier international competition - since its debut in 2006.

Prior to assuming his current position, Small oversaw MLB’s international marketing and events as Vice President of Market Development based in New York, beginning in 1998.  

A veteran of more than 30 years in the sports marketing industry, Small started his career in public relations with the Kansas City Royals, the Chicago Cubs, the Texas Rangers and MLB’s New York Office.  From 1995-1998, he held a variety of global marketing positions at Nike, Inc., primarily focused on the company’s soccer brand.  Small returned to baseball in August 1998. 

Small serves as an advisor to the Japanese Government’s Ministry of Economy, Trade and Industry in its preparation for the 2020 Olympic Games. He is a founding member of Tomodachi, a public-private sector youth initiative operated in conjunction with the US Japan Council and the US Embassy, Tokyo.  He is on the board of trustees for Hands on Tokyo, one of Japan’s leading charitable organizations, and the American School in Japan.

Small holds a B.A. in Journalism from the University of Kansas and an M.B.A. in Finance from Fordham University in New York.

1:45 PM Engaging Customers: Inside and Outside the Stadium

Customer engagement does not stop when they leave a stadium or an event. To build a life-long and successful relationship, it is crucial that organisers continue to engage fans as much as possible. This session will look at some of the fan engagement initiatives that several Major League Baseball clubs in the United States have implemented to maximize their interaction with their supporters, including looking at social media cues and digital media consumption patterns.

Check out the incredible speaker line-up to see who will be joining Jim .

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