Raphael HartmanHead Of Marketing
PT. Liga Indonesia Baru
Raphael Hartman, is the head of marketing of Liga Indonesi Baru. Liga Indonesia Baru is the rights holder of all professional Indonesian football leagues and appointed by the Football Assocation of Indonesia in 2017. Being based for four years in Jakarta, he developed in-depth knowledge about the Indonesian football industry. Particular focussing on sponsorships and fan engagement.
This topic will examine how event organisers can leverage on fans’ social media engagement and digital content consumption patterns in order to create a distinct and personalized story with the ultimate aim of creating truly engaged fans who feel that they are a part of the game-day experience.